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Would you pay $2500 for a bottle?
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Byredo Casablanca Lily: Smelling like a warm breeze in Tunisia: priceless.
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Here’s the lowdown on why exactly perfumes are so pricey.
Rare Ingredients
Ingredients are the main thing that drives up the cost of perfumes.
Some contain rare flower petals or the essences of unusual roots; think tuberose and jasmine.
The scarcity of an ingredientsay, one that blooms for only one month a yearcan add to its value.
Million-Dollar Marketing
Some companies spend millions on marketing their perfumes.
They splurge on A-list celebrity spokespersons and extravagant ad campaigns.
Luxurious Packaging
Spritzing on perfume is almost ritualistic for some.
For example, some of the world’s most costly scents come in Baccarat crystal bottles.
Other bottles boast embellishments like diamonds and solid gold details.
An expensive bottle of perfume is an ultimate luxury, and absolutely a status symbol.
Is apricey perfumeworth splurging on?
If it makes you feel like a million bucks, maybe it is.
Only you’ve got the option to decide how much you value your scent.
One thing’s for sure: perfumers are banking on you valuing it highly.
