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@hoskelsa / Instagram
It goes without saying that we’re 100% beauty-obsessed here at Byrdie HQ.
And thankfully we live in an ever-evolving, ever-inspiring world that never disappoints when it comes to eye-catching intrigue.
@hoskelsa / Instagram
We also know that beauty is complex, rich in culture, born and reborn, and perpetually changing.
One such example: my meeting with the founders of Scandinavian-born and Scandinavian-inspired skincare line Eleni & Chris.
So naturally, I needed to know more.
Courtesy of Eleni & Chris
Therefore, maintaining the skin’s hydration levels and moisture barrier is paramount for a perennial Scandinavian glow.
The essentials: a strategic routine of cleansing oil, serums, face mists, and sheet masks.
Additionally, makeup-friendly face mists are winning out over basic toners across Scandinavia.
Stocksy
“They deliver instant hydration and are easy to layer.
I also recommendsheet masksand have a go at do one about twice a week.
So how does the Scandinavian’s approach to skincare differ from other parts of the world?
@eleniandchris / Instagram
In other words, you won’t likely find10-step skincare routineslurking on their bathroom vanities.
For Scandis, it’s all about functionality and results.
(Whether you’re surrounded by fjords or not.)
Stocksy
So what do the Scandinavians have that the majority of the world doesn’t?
Fjords, glaciers, and precious cloudberriessometimes, right in their backyard.
So naturally, it only made sense to make it a principal ingredient in game-changing skincare and haircare.
@bandier / Instagram
And yes, its benefits are just as dreamy as the whimsical name would suggest.
“Cloudberry is the most significant discovery in anti-aging ingredients for over a decade.
“In our skincare collections, we also have the patented SEA3oilinfused into all our products.
“Plus, it’s richlyhydrating.”
(Have you noticed a trend, yet?)
They Strive for Holistic Balance
Exercise, diet, makeup, and skincare are all connected for Scandinavian women.
“I would say we have a very holistic approach to beauty,” muses Inger.
“First thing in the morning, I wash my face with ice-cold water.
I make a bowl out of my hands and drink 10 big gulps of water from the tap.
I’ve done that as long as I can remember.”
But the ice-cold water trend doesn’t stop there.
“I end each shower with a couple of seconds of ice-cold rinse,” she tells us.
It clears away nervousness or anxiety and sets me up for a great day.”
Try it if you dare.
Minimal Makeup is Maximized
But what about makeup?
Inger says it best.
“Scandinavian women tend to lean toward simplicity and minimalisma look that’s effortlessly chic and fresh.
“We’re uncompromising when it comes to product quality and performance.
Ultimately, we’d rather have fewer products that we know will actually work,” adds Christinah.
So what’s their secret for healthy and voluminous strands?
Products with a mean ability to multitask.
“This ensures you’re taking care of every part of your skin.”
note: Quotes have been adjusted for clarity.
