Allow us to explain.
@icespice/instagram
Think about your favorite celebrity; the bigger the star, the better.
Now imagine them as just a simple silhouette.
@icespice/instagram
What’s the one feature of that outline that sticks out the most?
We would bet that it’s their hair.
Every celebrity has a calling card when it comes to their lookforTaylor Swift, it’s hericonic red lips.
@icespice/instagram
ForKim Kardashian, as her BalenciagaMet Galaoutfit would suggest, it’s her hourglass figure.
However, according to TikTok, all that takes a backseat to their hair.
Ahead, we break it all down.
@arianagrande/instagram
The Theory
Branding is nothing new to the art of celebrity.
In fact, there wouldnt be celebrity as we know it without it.
The theory posits that a signature look is key to helping celebrities get so famous so fast.
There is perhaps no bigger present example of the Hollywood Hair Theory at work thanIce Spice.
Her hair is just as crucial to her brand as her music.
It’s not just hair color that fits the theory, eitherstyles and cuts also fit the bill.
Grande’s pony helped her career reach new heights.
Like Ice Spice today, her ponytail in the 2010s was just as important as her music.
However, if you’re looking to get famous, you might want to start with your hair.
