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Meet EasyBake Ube Birthday Cake.

Spoiler alert: It didn’t end well.

Huda Ube Powder

Huda Beauty

Ahead, all the info, plus team Byrdie’s honest reviews.

(For the unfamiliar, ube is a jot down of purple sweet potato from the Philippines.)

“I wanted to capture that same excitement in this collection,” Kattan tells Byrdie.

huda beauty purple powder

Huda Beauty

The shade is most suitable for medium to tan skin with golden undertones.

As for placement, the Ube Birthday Cake shade is most suitable for the under-eye area.

Star Donaldson, social media director

Star Donaldson

“This lilac color is actually amazing on me!

purple powder

Huda Beauty

My under-eyes are noticeably brighter and I love that this powder gives a smooth and matte finish.

Eden Stuart, editor

Eden Stuart

“I was shocked at how well this worked!

Since I have neutral undertones, such a cool powder makes me apprehensive upon first glance.

Byrdie editor wearing Huda Beauty Ube powder

Derek Deng

But I’m glad I have this one a chance: I do feel like my undereyes look brighter.

For me and my tan skin tone, it’s a slay!”

Byrdie editor wearing Huda Beauty ube powder

Star Donaldson

eden stuart ube

Eden Stuart