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Indie sleaze meets coquette.

@jennierubyjane/Instagram

If 2024 made one thing clear, blush is truly in her It Girl era.

Jennie Kim wearing under eye blush

@jennierubyjane/Instagram

This time around, our under-eyes are getting the blush treatment.

@patrickta/Instagram

The Trend

Blushed under-eyes aren’t anything new.

Now, though, we’re fully embracing the flushed under-eye.

model wearing underye blush

@patrickta/Instagram

Naturally, the under-eye blush added a sultry but also cutesy vibe to the lookthink:indie sleazewith acoquettetwist.

For those who are familiar with Japanese beauty, this trend might sound familiar.

TikTok’s interpretation of Igari makeup, though, is slightly different.

undereye blush

INSTAGRAM/@JAIMEHUCK

But in America, it’s more about creating a babydoll flush that screams cool girl.

Huckins' trusty blush duo consists of the Minori BeautyCream Blushin Scarlet and theMilani Rose Powder Blush.

Shop the Look

undereye blush

Derek Deng

Patrick Ta Major Headlines Double-Take Crème & Powder Blush Duo

Minori Cream Blush - Scarlet

Pat McGrath Sublime Perfection Blurring Under-Eye Powder

Milani Rose Powder Blush