We unpack TikTok’s latest niche aesthetic.

The trend is surprisingly straightforwardbut what exactly is the point?

As for what the trend is actually trying to achieve?

Matilda Djerf in a vanilla dress

@matildadjerf

Being vanilla is more than about how many cream-colored layers you’re free to wearits an entire lifestyle.

The vanilla girls' house is spotless, and just as cozy and cream-colored as her wardrobe.

But dont feel like a failure if you cant go full-vanilla all the time.