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However, not just any lip gloss or lipstick is the center of this obsession.

This leads us to the last reason we cant get enough of a glossy balm: the winter cold.

Model modelling Tower 28s new LipSofties Lip Balm

Tower 28

Enter Tower 28s newLipSofties, the latest tinted lip balm to hit the market and ourFor Youpages.

The first of the five is the classic SOS Rescue Balm.

Ube Vanilla is the darkest of the four tinted formulas.

Product images of Tower 28’s LipSoftie in Use Vanilla modeled on multiple skin tones

Tower 28

Then, there’s Dulce de Leche, a sheer nude with a caramel flavor.

Blood Orange Vanilla has a citrusy-vanilla dreamsicle flavor and a bright red flush of color.

The sheerest and lightest of the tinted formulas is Watermelon Kiwi.

Product image of Tower 28’s LipSoftie in shade Blood Orange Vanilla modeled on multiple skin tones

Tower 28

It features the flavors you would expect from the name, plus a baby pink tint.

The Formula

Despite the delicious-sounding names and flavors, every shade is fragrance-free.

And just like the rest of the brand’s products, the LipSofties areNational Eczema Association-approved.

Before and After image of using Tower 28’s new SOS lipsoftie

Tower 28

Not to mention, it also provides a skin-plumping effect that makes it perfect for your lips.

Jojoba oilis the second hydrator in the mix.

Last in the mix islysine.

Tower28 LipSoftie Lip Balm

An essential amino acid, this builds protein andcollagenin the skin and promotes elasticity on every layer.

The Reviews

Byrdie/Eden Stuart

“I was actually surprised by how much color payoff these provided!

Eden Stuart from Byrdie trying Tower 28’s new Lip Softie

Byrdie/Eden Stuart

Bella Cacciatore from Byrdie trying Tower 28’s new Lip Softie

Byrdie/Bella Cacciatore

Star Donaldson from Byrdie trying Tower 28’s new Lip Softie

Byrdie/Star Donaldson