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Tilt
Beauty brands love to throw out the word “innovation.”
you might usually tell what’s what fairly early on.
Tilt
However, there’s a new line on the market that has some genuinely interesting,newideas to supply.
“Growing up with Psoriatic Arthritis, I found that many makeup products were just too difficult to use.
Thus, she had the idea for a line that would someday become Tilt.
Tilt
Ahead, everything to know about the brandincluding how to shop it.
The Inspiration
Tilt’s tagline is Seriously Comfy Beauty.
And being comfy has a lot to do with beingeasy.
Tilt
“The shape of the product components was also important in developing the first two products.
But beyond all of that, I wanted Tilt to feel fun and welcoming for everyone.
“I told him I really wanted to tilt peoples perspectives on accessibility.
Tilt
He stopped me and thought it was a great name!
And so, now we are Tilt,” she says.
Glazer’s vision is that it’s possible for you to create a full look with just these products.
Tilt
“Our Grip Stick Hydrating Lip Treatment can also be used on your cheeks.
“Applying mascara was a challenge with shaky hands and a problem I wanted to solve.
One of the most important things to tackle was the packaging.
Tilt
“I hope we can create a larger conversation about accessibility.
I would love to see more and more brands designing accessible, ergonomic products,” Glazer says.
“I hope that Ease of Use eventually becomes the industry standard.
