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Mob Beauty’s M1990 liner is all over the app.
(Check out makeup artist Erin ParsonssTikTok investigationfor all the info.)
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Product formulas can change for a variety of reasons.
Ingredient lists may be updated due to changing beauty standards and requirements.
Certain ingredients or pigments may no longer be available.
Mob Beauty
Companies may have changed hands and thus, changed formulations.
The brand’sM1990 Smooth Precision Waterproof Lip Liner, which is taking over TikTok.
Ahead, all the details and our honest review.
Bella Cacciatore
It was beloved by so many and became larger than life and a symbol for 90s makeup.
He began by revisiting his lab books from the late-80s and early-90s, when he began working with MAC.
After that in-depth research, the aptly-named M1990 Smooth Precision Waterproof Lip Liner was born.
The Product
Mobs M1990 isnt anexactduplicate of Spice, however.
Casale modernized the formulationnot the color!for todays beauty audience.
The pencil had to meet our conscious standards so there were many ingredients we left out, he shared.
Every ingredient in our waterproof lip liner is naturally derived from sustainable renewable resources, he said.
However, Mob 1990 is perfect.
It’s a gorgeous rosy brown shade with cool undertones.
“Shade aside, Mob nailed the formula as well.
“Bella Cacciatore, news editor