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Olivia Hancock

Viral makeup products might feel like a dime a dozen.

Juvia’s Place Blushed Liquid Blush is a prime example.

Byrdie editor Olivia Hancock wearing juvia’s place blush

Olivia Hancock

I was first introduced to it via TikTok.

There, I saw countlesswomen of color using the blushand loving its high-impact pigment.

Ahead, learn more about the buzzy blush and read our honest thoughts.

Photo of pink blush in small tube adorned with a pink and gold top.

Bianca Lambert

But I was also curious: What made Juvia’s Place develop this product to begin with?

This trend inspired us to expand our blush offerings beyond our ultra-popular powderBlushed Duos."

As for the formula’s color payoff?

Byrdie writer bianca lambert wearing juvia’s place blush

Bianca Lambert

So, of course, this blush was no different.

How to Apply

Over-system with this blush isveryeasy.

However, Howard offers a few tips for applying this blush without going overboard.

Byrdie editor eden stuart wearing juvia’s place blush

Eden Stuart

We recommend starting by adding 1-3 small dots to the cheeks."

If you want to maintain a bolder look, she recommends using ablush brush.

For those who want a more air-brushed finish, Howard suggests opting for a sponge.

Byrdie editor Olivia Hancock wearing juvia’s place blush

Olivia Hancock

As for finding your ideal shade, Howard encourages experimentation.

“With blush products, we view them differently than a foundation or a concealer,” she says.

I eventually blended it out with my ArtisFini Brush.

Byrdie associate social media director star donaldson wearing juvia’s place blush

Star Donaldson

On another occasion, I reapplied the blush with a different technique that I found more effective:underpainting.

After my primer, I applied the blush to my face.

Next, I went in with my complexion products.

Jasmine Phillips, social media editor wearing juvia’s place blush

Jasmine Phillips

I used the Haus LabsTriClone Skin Tech Foundation, applying it over the blush with a clean Beautyblender.

Then, I applied theAmi Cole Skin-Enhancing Concealerunder my eyes, layering it over the blush on my cheeks.

And just like that, the harsh lines were gone.

I even added one more dot of product to my cheeks to add a bit more pigment.

I know I’ll be incorporating this product into many looks from now on."

With very little product, the color payoff is amazing, and it truly lasts all day.

But I was excited to try this liquid blush from Juvia’s Place after seeing it on my FYP.

I found this formula super pigmented and applied too much the first time.

This blush blended beautifully and gave my skin extra radiance."