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Its giving big bow energy.
But its also in a category of its own.
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To truly understand the 2023 coquette, look back a few centuries.
From the beginning, the coquette has always been a symbol of the hyper-feminine.
Theres this freedom to reclaim femininity, says Colleen Foxworthy, director of product development at Orly.
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it’s possible for you to display feminine traits and still command respect.
Visually, many of the hallmarks of coquette beauty are a callback to its origins.
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The same goes for coquette hairstyles, where bows are a nonnegotiable accessory.
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Celebrity hairstylistJustine Marjandescribes the look as a little messy and disheveled.
On-screen, youll see the aesthetics influence inBridgertonor Greta GerwigsBarbie.
Celebrities also frequently dabble in the trend.
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Ive loved recent iterations from Zendaya,Hailey Bieber,and Lizzo, says Quinn.
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Dont forget Tiktok, where the coquette beauty trend has amassed millions of views.
Sales of the shade are up +190% vs. last year, according to Quinn.
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Beyond that, its all about tailoring the trend to suit you.
Its a fun and flirtatious look thats perfect for spring and summer, says Puckey.
Were longing for romance.
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It can be softer than a glam look but just as seductive, she says.
Glossy or sheer: Its up to you when it comes to your coquette lip looks.
For deeper skin tones, Quinn recommends a mauve shade like MACs Locked Kiss Ink in Upgraded.
The centerpiece of any coquette makeup look is blushprobably more than you think you need, says Quinn.
The idea is to create plump, youthful cheeks so the blush is dusted lower, she says.
Her pick: MACs Glow Play Blush in Totally Synced.
This look pairs well with a face-framing fringe, she says.
I love leaving some pieces around the face and adding a little wave using the ghd Platinum+ Styler.
For curly hair, leave a few smell tendrils framing your face.
Pick a sheer, creamy shade that best suits your skin tone.
Nunezs recommendations include Sally Hansens Good.
Pure polish in Light Lychee, Pink Cloud, Roasted Chestnut, and Pinky Clay.
A glazed donut base is just one way to play with the trend.
No matter which shade you choose, a coquette nail is only complete after youve adorned it.
Or, take it up a notch with dimensional accents.
Nunez adds flat-backed pearls, hearts, and bows to her nails for a dainty effect.
The look is playful, hyper-feminine, and dainty with a little bit of pastel edge, she says.
True to its roots, its an aesthetic to inspire instant adoration.
