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Though, Im not going to wax on about the Got Milk?
They greeted me, their impossibly big eyes fixated on mine.
Elizabeth and James
Its so nice to meet you, I said, and really meant it.
I shook their ring-clad hands and sat down.
The women let me in on their process.
Though they may not be perfect, individually they stand out.
Whether its a musk or a floral, there are so many different variations on a single note.
Even just sandalwood alone it’s possible for you to go through so many.
@elizandjames
Thats why we choose to launch two fragrances at a time.
Weve always been attracted to all types of scents, including colognes, Ashley says.
Mary-Kate agrees, A male friend used to wearTova, this amazing musk.
We want this to feel like smelling an old T-shirt or having a memory.
We want everyone to participate.
Its not just about females; its having the masculine and the feminine.
Ashley adds, We launched it with that intention, to be inclusive to everyone.
We want this to feel like smelling an old T-shirt or having a memory.
On Self-Care and the Industry
As we breezed through each question, their eye contact was unwavering.
It felt surprising from women who rarely take interviews, and refreshingly casual.
I admit it felt really special.
I feel like I know more about the industry.
Thats for sure, Ashley responds.
Ive learned about the different trends, why things work, and why other things dont work.
Its how you view yourself and take care of yourself.
Whats the lastself-care practiceyou indulged in?
I found myself grounded again, reminded of the relatable effect I noticed in their presence earlier.
I didnt have time, Mary-Kate said, holding up her bare nails.
But I got a massage this weekend, which was really, really nice, Ashley continued.
I dont do that very often.
Bodywork, in general, can be really helpful from a self-care perspective.
I told them their hair garners thousands of searches on Google each monthit really does; I checked.
“Why do you think people are so drawn to yourhair aesthetic?”
Thats why youll go and find a sea salt spray or some kind of hair mist.
Theres definitely a lot of products out there.
Our decision to launch the first fine-fragrance dry shampoo was a nod to that in some ways.
Dry shampoo existed, Mary-Kate continued.
People have been using it for a very long time, but this was the first fine-fragrance version.
I think we do weird things with our hair!
Its a great relationship and one that allows us to evolve together.
When we first launched the dry shampoo, it was a test, Ashley says.
Kind of just dipping our toe in the pool of beauty products.
But then people really liked it.
You should tell Mark that!
Its amazingsomeone can be wearing it in a restaurant, and youll smell it from across the room.
We joked about how the smell and slight burning sensation keeps people away, but the results are undeniable.
That, and how mysterious it is that you cant find much information about it online.
