And the freedom that comes with it.
Heres the thing with being productive: No one actually teaches you what it means.
I mean, sure, if were talking Econ 101, it means the output per unit of input.
Its the American dream, right?
Look, I get it, the game has always been rigged, asThe Cutpoints out.
Butthe girlboss is dead, remember?
Design by Tiana Crispino
The wealthy, overworked-yet-still-smiling, often-white archetype is slowly being replaced.
Slowly, being the operative word.
Afterall, the two share traits such as purpose, drive, and determination.
Design by Tiana Crispino
It has definitely evolved as Ive grown in my life (and career).
Growing up, I was always on and available to clients, friends, etc.
Frankly, I was proud to be those things.
Instead of productivity being stressful and draining, productivity should always feel rewarding andwellgood.
Yasiria Ayala
Founder + CEO ofBurned Studio
BYRDIE:What does productivity mean to you?
YA:Getting a task done effectively and in a timely mannerand not just doing something to do it.
To me, being productive isnt just keeping yourself busy.
Its more about prioritizing what you have to do and getting it done one by one.
Tackle one task at a time to ensure you get everything accomplished.
You never want to start several things at once and leave them half finished.
To me, thats not productive.
I have a calendar that covers all areas of my life, from business to personal.
I attempt to remember that productivity is about more than just the work output that you create.
TMW:My life and business are incredibly intertwined, so there’s not too much of a difference.
But protecting my productivity means protecting my boundaries.
I venture to be thoughtful about how I spend my time and carve out meaningful breaks.
I also block off an hour for lunch every day.
I really pride myself on staying present.
It allows me to be respectful of everyones time on the team and as productive as possible.
I group IRL meetings together to avoid losing travel time.
I also think about prioritization as buckets of return on investment.
Some tasks have a low ROI and can be delegated.
For my personal life, its a completely different story.
However, someway, somehow, I always get shit done.
We can all agree the answer is a big hell no.
I then, over time, just really leaned in and encouraged everyone’s true personalities to shine through.
Weve seen it time and again with entrepreneursif you truly love your work, its your life.
Contradictory, I know, but KOSHU is my baby, and they are growing so strong and healthy.
Not a day goes by that I don’t absolutely love what I do24/7, 365 baby.
Does that make me a machine like my CFO, Sandra, calls me?
Maybe so, but I do think theres always something that can be done or worked on.
Gracefully, of course.
