Its the time of year to reflect on what the beauty community has done over the past 12 months.
A report card of sorts.
(Hello Sephora at Kohls, Ulta Beauty at Target and J.C. Penney x Thirteen Lune.)
So who and what made the biggest impact in 2021?
Each of the following brands have been consistent in their messageandmaking beauty exciting again.
Eadem received grants from brands like Glossier and Johnson & Johnson Innovation and is now available at Sephora.
(A personal favorite of this writer.)
They needed a way to administer medication in a way that wasnt painful.
The Droplette delivery techniquea fine mist that’s pushed into the skin at an accelerated ratewas discovered.
Could Droplette be the Nespresso of skincare?
And could brands start collaborating to sell their own capsules?
Thats all to be determined, but we do know Droplette is onto something great.
Now excuse us while we mist.
The ink on the package is bio-renewable and FDA approved.
Both the protective pouch and mailer Plus comes in are compostable.
Tower 28
Tower 28s hero product, the S.O.S.
The launch caused a frenzy on social media, inciting a 2500 person waitlist.
TikTok
Hear me out.
Its not a beauty brand in the literal sense, but theres no denyingTikToks impact on the beauty industry.
(We dont want to talk about it either.)
She purchased a new car and became debt-free with her compensation.
Brands like NYX Professional Makeup, Revlon, Tom Ford Beauty, e.l.f.
Cosmetics and many more made a splash on TikTok this year with singular products taking over the timeline.
