There’s no universally perfect solution, and there’s ample room for brands to improve.
With this in mind, there are several important intricacies to be aware of regarding sustainable packaging.
One of the most glaring issues surrounds the language and claims brands promote.
Stocksy / Unsplash / Design by Tiana Crispino
“It’s the bare minimum,” she says.
It’s a moving target, and as we get bigger, we create more waste.
Dieux has adopted a decision matrix that helps them navigate the vast packaging options on the market.
Another qualm rests in using terms like “zero-waste packaging” and “zero-carbon footprint.”
Palermino takes issue with the carbon offset schemes some beauty brands engage in to fit into these categories.
“Right now, brands say they are sustainablein comparison to what?
We need more metrics on the impact of products.
Until then, it all feels like words and marketing plans.”
Ahead, we dive deeper into the most popular packaging options and their impact on the environment.
However, it’s not the most eco-friendly material.
Non-recycled plastic often finds its way into wildlife habitats, posing several health risks to species.
There’s been a push towards bioplastics to combat the mounting impact of plastic.
In reality, it’s still complicated.
North and Rolf U. Halden point out.
However, many have drawn attention to its toll on the environment.
Aluminum
You’ve probably noticed some of your favorite products come in aluminum tubes or containers now.
Aluminum isn’t without its pitfalls, though.
Humans Rights Watchhas been vocal about the environmental and health consequences of bauxite mining in Guinea, Africa.
Paper
Paper is one of the most environmentally-friendly packaging options.
During the production process, carbon dioxide (a greenhouse gas) is emitted.
However, theU.S Department of Energynotes American glass manufacturers are actively working to address energy efficiency and reduce emissions.
Airless
Airless packagingis a packaging system that doesn’t allow air to communicate with the product.
Opting for airless packaging can be a pricey decision for brands.
When it comes to sustainability, airless packaging is another suitable option.
Final Thoughts
Packaging is complex, especially when you bring sustainability into the fold.
Opinions about the most eco-conscious and ethical packaging are constantly evolving.
It’s essential for beauty brands to continue fine-tuning their packaging philosophy as new information and resources become available.
“We all could be doing better.
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