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That educator POV has helped the duo amass a combined following of over 1 million.
“How do you evaluate a product?
@thelipsticklesbians/ Instagram
Is it what I need?”
We would drink wine and do karaoke, and they would have swatches all over their arms.
I saw this and was like, “This is so cool.”
@thelipsticklesbians/ Instagram
Alexis:“And this is one of the best baked powder manufacturers in the world.
You’re getting that at the best price possible.”
Christina:“Prestige quality at drugstore prices.”
Stewart Cook/Warner Bros. via Getty Images
Milani led the way in the drugstore with tubing.
There’s a nuance to tubing: A different finish, a different removal process.
That video was magical because it started a tubing mascara movement."
Christina:“I think it’s at 9 million views and counting.
Ever since then, there has been more awareness.”
Alexis:“That graphic on the back articulates tubing so much more effectively.
But you’re gonna wanna understand it’s a cylinder.
Like sausage has a casing, tubing mascara cases the lash.
“The sensoriality and the jar, that whole experience, is being driven by Korean-style technology.
“You’ll see that in the cool factory footage coming soon in the episode.
Again: Accessible luxury.”
Christina:“My background is in education; I have a PhD in education technology.
So I help Alexis figure out the best ways to approach teaching these subjects.
But Alexis is just so talented at simplifying complex things.”
Alexis:“It’s really about answering the ‘Why?’
Whether we’re answering the question ‘Why was this made in Korea?’
or ‘Why was this made in Italy?’
or ‘Why should I use this?
How should I use this?
Why does it matter?’
There’s a framework.
“But the needs are what it really comes back to.
For me, at the end of the video, you gotta know ‘Is this for me?’
“It’s all aboutevaluation.
We don’t review products; we evaluate and we’re building beauty literacy.
Christina:What got us on this journey in the first place was the evaluation of information.
Don’t you want to know where your food comes from?
If you’re eating produce that’s farm-to-table, it’s possible for you to taste the difference.
The same holds with suppliers creating the products for you and where they’re made.
The product development is the next step.
It’s the chef who’s curating the menu while the chemist is cooking for you.”
So it doesn’t matter where you’re manufacturing, ultimately you’ll get a newer-age format.”
“You’re going to see more sophisticated ingredients… and more sophistication across all categories.
You’ll see more formats, and I’m excited about that.
Christina:“Alexis just gives me all my product information!
[Laughs] I like theLip Oils, specifically.
I always keep them in my pockets.
And they’re yummy!
I love a yummy lip oil.”
