“The biggest thing for me was understanding that I am one of one.”
In the ever-evolving beauty content landscape, GRWM videos have become platforms for authentic storytelling.
For creators like Bravo, the format allows them to share beauty tips and genuine glimpses into their lives.
But the format wasn’t always this fast-paced.
In the 2010s, the format evolved as beauty vloggers likeJackie Ainaincorporated a chattier approach.
With the rise of TikTok and Instagram Reels more than a decade later, GRWM videos adapted once again.
Design by Kaitlyn Collins / PatrickStarrr / Jackie Aina / YouTube / Byrdie
To fit the fast-scrolling nature of these platforms, the format shortened and became more visually dynamic.
Today, creators like Bravo have perfected the art of the quick-hit GRWM.
In visually stimulating bursts, the 25-year-old creator doesn’t just demonstrate beauty techniques.
Design by Kaitlyn Collins / Katie Fang / Toni Bravo / Monet McMichael / Byrdie
She shares her story, whether discussing her career, self-growth, or everyday experiences.
Even as the GRWM format has shortened, it hasn’t lost its essence.
The key shift in GRWM videos lies in their ability to merge beauty routines with personal expression.
“It’s about the person behind the products.
The best GRWM videos are where creators weave personal stories into their beauty routines.
It makes the beauty advice feel more genuine and relatable.”
That’s why GRWM videos, even in their fast-paced formats, continue to maintain their authenticity.
They’re brief but packed with personality, purpose, and authenticity.
But her videos were also born from something deeper.
For all its rapid editing and quick takes, GRWM videos remain a platform for connection.
