A forever fashion staple.
It’s no wonder, then, that denim is considered a wardrobe essential.
“waist overalls” were all the rage.And not because they were stylish, but rather, practical.
BONNINSTUDIO / Stocksy
Workwear as we knew it had been revolutionized and would never be the same.
1950s: Cool Blue
Jeans became a symbol of “cool” in the 1950s.
Unsurprisingly, rebellious teens took hold of this fashionable symbol against the status quo.
@levis
Double denim andjean jacketsalso made their first real appearance as a fashion trend during this time.
You got extra groovy points if you decorated your denim.
Embroidery and patches were popular choices.
This was embodied by cool-girls of the times, such asCharlie’s AngelsactressFarrah Fawcettand model Lauren Hutton.
And who can forget the iconic Daisy Dukes?
1980s: Designer Denim
The 1980s is when designer denim was truly born.
Straight-legged jeans, sometimes ripped, other times not, kept things casual and Cobainesque.
“Mom jeans” a.k.a.
high-waisted jeans with a more relaxed fit were also very fashionableand have recently made a comeback.
Another style that caught on was all about drowning in denim (JNCO jeans, anyone?).
The bigger and baggier, the better.
2010s: Skinny Jeans
Around 2010, music festivals began growing in popularity.
What was once a sought-after destination for music enthusiasts became the place to be seen for fashion it-folk.
This shift in pop culture gave way to the birth of festival wear.
But perhaps the most outstanding trend to arise in the last decade is the skinny jean.
We are deeming it the feel-good, look-good era of fashion.
DOWNEY, L. (2016).Levi Strauss: The Man Who Gave Blue Jeans to the World.
University of Massachusetts Press.
