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The clean beauty movement moves to the mainstream.
Dior, another heritage luxury house, has also been experimenting with refillable models.
Next month, the brand is also launching a refillable version of its Sauvage Eau de Toilette.
When youre paying a premium price for a product, you expect the experience to be very upmarket.
And many consumers are letting brands know exactly how they feel about that.
“The Dior consumer is changing,” Mauvais-Jarvis adds.
“On top of new younger consumers, the older existing generations are influenced by the younger ones.
But, heritage fashion houses arent the only ones mixing luxury and sustainability.
“We have actually offered refillable products since we first launched in 2004.
Last year, the brand dabbled in refillable packaging with the launch of its Water-Lock Moisturizer.
Harper estimates that the refill system prevents 11 jars from winding up in a landfill each year.
Design by Cristina Cianci
Such was the case with buzzy science brandNoble Panacea.
“The Active Daily Dose packaging is more than a single-use sachet.
But, its clear that its a concept thats catching on, both with luxury brands and their clientele.
“The reality is that beauty packaging can definitely be used longer,” Harper says.
“Think about all of your pumps, caps, and jars.
Its not like these are disintegrating after a month or two of using it.
We feel strongly that the future is in reusing your packaging, which is even better than recycling.”
