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From highlighters to hair oils.

@chrisellelim/Instagram

Beauty brands aren’t playing around this February.

Woman wearing pink gloves holding a red perfume bottle

@chrisellelim/Instagram

Whether they’re launching body-focused skincare (retinol for your legsanyone?)

Read on for our most-anticipated February 2024 beauty launches.

And as a bonus, the glass jar comes packaged in an upcycled sugarcane fiber carton.

Pacifica Future Youth Moisturizing Super Cream

Medik8

Give your skin a refresh with this vitamin C serum from Medik8.

Apply every morning (followed by SPF, of course) for best results.

A lightweight formula, this won’t weigh your hair down.

Medik8 Super-C Ferulic Serum

Instead, it’ll give it an extra dose of shine and moisture, while also treating damaged strands.

It’s perfect for straight and wavy hair that’s feeling the effects of bleaching and hot tools.

This retinol serum from new body brand Dealbodies is the perfect way to whip your bodycare routine into shape.

Sulwahsoo First Care Activating Mask

Tatcha

A solid skincare routine starts with a good cleanser.

The fragrance-free, soap-free cleanser unclogs pores, keeps oil at bay, and smooths skin texture.

Vegamour’s latest formula uses a phytoactive oil blend to add smoothness and shine to all hair types.

Function of Beauty Pro Bond Repair Custom Leave-In Treatment

Phlur

Phlur’s latest fragrance is here just in time for Valentine’s Day.

Strawberry Letter is a juicy, flirty scent combining ripe berries, fresh plum, and light florals.

Shiseido

Shiseido’s new cream uses Japan’s premier ingredients for more lifted, radiant skin.

Noble Panacea overnight peel

(Plus, it has a fabulous, cucumbery scent.)

Raw Sugar

Dry shampoo doesn’t have to be quite so, well, dry.

Simply emulsify the formula in your hands and apply it to your roots.

Dealbodies Rest Stop Serum

Inspired by youth and spontaneity, this scent contains notes of banana blossom, jasmine, and vetiver.

Sisley Paris

Looking to give thecloud skin trenda whirl?

Sisley Paris' latest launch will get you there.

Tatcha the Matcha Cleanse

The high-coverage foundation has a matte finish that never veers on cakey thanks to the deeply hydrating formula.

Vegamore HYDR-8 Weightless Repair Oil

Phlur Strawberry Letter perfume

Shiseido Vital Perfection Cream

Pat McGrath Labs Skin Fetish: Sublime Skin Highlighter

Lion Pose Ghost-Buster SPF

Raw Sugar Living Not So Dry Shampoo

BeautyStat Peptide Wrinkle Relaxing Moisturizer

Marc Jacobs Daisy Wild Perfume

Sisley-Paris Phyto-Teint Perfection