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A high-quality formula is key.

Three Professional Hair Color Brands Featuring Wella Illumina Color, Matrix SoColor, L’Oreal Majirel On a Grey Gradient Background

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It also offers more precise toning, bettergray coverage, and conditioning benefits that leave hair healthier thanbox dye.

To find the best professionalhair colorbrands, we conducted hours of researchconsidering dozens of formulas.

We looked for options with vibrant color for all hair types and gentle, hydrating ingredients to minimize damage.

Wella Professionals Illumina Permanent Creme Hair Color

PHOTO: Amazon

After speaking with experts on what makes a great professional color, we landed on these top picks.

The color looks natural on the strands, leaving a luminous, healthy-looking finish.

This one is no differentit gives rich, lasting color without drying out the strands.

L’Oréal Professionnel Majirel Permanent Crème Color

PHOTO: L’Oréal

With true-to-tone coverage, it can lift, deepen, add dimension, and cover grays easily.

The strengthening formula comes in 90 shades, with a variety of natural and bright tones.

Their colors can also enhance your color or neutralizeyellow tones, so its a great pick for touch-ups.

Target Matrix SoColor Pre-Bonded Permanent Hair Color

PHOTO: Target

The formula also contains bond protectors tostrengthen the hairfrom the inside out.

Since it has multiple benefits, we love that you might treat the hair in half the time.

It doesnt come pre-blended, however, so this option should only be used by professional stylists.

Redken Shades EQ Gloss Bonder Inside Hair Toner

PHOTO: Walmart

This one from Wella provides intense color that lasts for 24 shampoos and fades naturally.

The color requires very little maintenance and works well to shield root regrowth.

But if youre looking for something brighter and punchier, we recommend the ChromaSilk line from Pravana.

Wella Color Touch Demi-Permanent Hair Color

PHOTO: Walmart

It also doesnt include ammonia, which means it’s gentler on the strands overall.

Wed recommend seeing a professional stylist when using this formula.

It has a gentle, nourishing formula, withkeratin,argan oil, and ginseng to moisturize and strengthen.

Pravana ChromaSilk Vivids Everlasting Permanent Creme Hair Color

PHOTO: Amazon

It works quickly to add color and minimizes damage during use.

It penetrates deep into the follicle more effectively and fades more evenly.

Ammonia-free options are also gentler on sensitive scalps.

Wella Professionals Blondor Multi-Blonde Lightening Powder

PHOTO: Walmart

To write this story, she researched top options and spoke with experts to make her final selections.

Shes been on staff at Byrdie since 2022.

Madison Reed Radiant Hair Color Kit

PHOTO: Amazon