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Despite the brand’s now-global popularity, the focus on high-quality, pure ingredients remains a priority.
Byrdie / Lecia Landis
Deep Conditioning Mask is the solution.
The brand checks every one of these boxes, and the packaging is beyond chic to boot.
Bonus points for the fresh and clean fragrance, which is completely naturally derived.
PHOTO: Olaplex
Murumuru butter, shea butter, baobab oil, andcastor seed oilare only some of the key players.
It infuses plenty of moisture and helps to smooth the hair while improving elasticity.
It’s also a must-have for wash-and-go or twist-out styles.
PHOTO: Briogeo
In short, it’s the closest you could get to washing your hair without actually doing so.
Plus, it imparts tons of volume and blends in nicely on all hair colors.
Oh, and don’t miss the brand’s line of incredible hot tools, too.
PHOTO: Odele
Although it has a sweet, clean scent, the fragrance might be too strong for some.
Sustainability and fair trade are a top priority, as is sourcing extremely high-quality ingredientsshea butter included.
The hero product:The Jamaican Black Castor Oil Strengthen Restore Shampoo is somewhat of a haircare unicorn.
PHOTO: Bloomingdale’s
Thanks to its nourishing ingredients, it’s also not the least bit stripping for the scalp and hair.
Virtue took the opposite approach.
An intern decided to see if it could work on hair, and the rest is history.
PHOTO: Bounce Curl
Spoiler alert: The brand succeeded.
All of its high-performance formulas are professional-grade and also happen to be sulfate-free and vegan, too.
Pro tip: Don’t miss the brand’s line of hot tools, either.
PHOTO: Sephora
Use it with the Satin Dream shampoo and conditioner to really up the effects.
In short, there’s something to meet anyone and everyone’s distinct haircare needs.
To that point, many of the products are born out of demand and user requests.
PHOTO: Sephora
It’s a must-have for anyone who lightens their hair, no matter the shade.
Everything is also super affordable, and the fragrance combinations are totally delicious.
Yes, it smells amazing, and yes, it leaves your hair looking and feeling super soft.
PHOTO: Ulta Beauty
It’s also fast-rinse, so you could avoidcommon hair-washing mistakeslike not rinsing thoroughly.
There’s also really nothing the brand doesn’t make.
A full range of stylers for any hair texture will have you looking dapper in no time."
PHOTO: Design Essentials
All of these ingredients work to hydrate and clean the hair at the root.
If it is curly hair, learn what curls you have on the curly hair scale, suggests Duenas.
Dig a little deeper than just texture jot down: do you have fine curls or thick?
PHOTO: Ouidad
Is your hair frizzy or color-treated?
PHOTO: Ulta Beauty
PHOTO: Pureology
PHOTO: Pattern by Tracee Ellis Ross
PHOTO: Ulta Beauty
PHOTO: Kérastase
PHOTO: Sephora
PHOTO: Ulta Beauty
PHOTO: Walgreens
PHOTO: iHerb
PHOTO: Floyd’s
