If you choose links we provide, we may receive compensation.
The retailer somehow transformed traditionally daunting errand-running into a highly-anticipated weekly adventure full of possibilities.
Thats where we come in to help.
Byrdie / Reese Herrington
As if you need another excuse to sneak in a Target run, here are 14.
Explore these editor-favorite makeup brands gracing the Target beauty aisle todayplus shop our must-try product pick from each.
Byrdie Verified Product: W3ll People Expressionist Mascara
We love how gentle and smooth this formula is.
Target
It applies wet layers beautifully and dries quickly, giving an elongated, lifted flutter.
Despite the budget price tags, the formulas feel rich and velvety.
Their formulas are impressively clear and silky and apply beautifully for a polished, glam look in seconds.
Ulta
We love how the color stays put for hours without pilling or fading.
The non-greasy, easily washable formula with a spa-like eucalyptus scent truly sets this pick apart from the pack.
Cosmetics
With a price point to satisfy even the most budget-conscious of beauty lovers, e.l.f.
Target
Entirely vegan and cruelty-free, you’re free to’t go wrong with any of its products.
Byrdie Verified Product: e.l.f.
Layer it underneath a water-based foundation, and you’ll be pill-free all day long.
Amazon
Thread
This punchy and playful beauty brand is a true celebration of color.
The formulas are impressively clean and feel velvety and rich when applied.
They also blend seamlessly and layer beautifully, and every single product is under $10 bucks.
e.l.f. Cosmetics
Sonia Kashuk offers an extensive collection of gorgeous, high-quality brushes and tools at accessible price points.
The seductive scentwhich lasts for a couple of hoursreminds us of an amaretto-soaked cherry.
Makeup Revolution
Heres a brand thats mastered the art of the affordable alternative.
Target
Their formulas are proof that quality makeup isnt exclusive to high-end price tags.
Its comfortable enough for full-coverage all-over wear and blendable enough for more targeted concealing and defining.
Plus, its available in a whopping 60-shade options.
Ulta
The inclusion of niacinamide makes it an excellent choice for adrugstore foundation for acne-prone skin.
An airy-tropical vibe resonates from their colorful packaging and makes their products particularly eye-catching when browsing the Target aisle.
Plus, their high-performance formulas and silky textures are equally as enticing.
Thread
They are the types of products that feel good to applyboth in physical form and in a clean conscience.
And boy, did she deliver!
Target accepts returns within 90 days when accompanied by a receipteven if the product is opened.
Target
Target RedCard holders have up to 120 days for returns.
Funds are credited to the original form of payment.
Through Target Circle, you may also receive exclusive bonuses and free trials with partnering services.
Fine’ry
Plus, you’re able to redeem rewards with points accrued from your purchases.
Target
Amazon
Ulta
Amazon
