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To help you assess, we rounded 13 TikTok-approved beauty products from 2023.
Discover them all below.
Elf, The Frontal Queen, Rhode, Drunk Elephant, Color Wow, The Ordinary, One Size
The biggest testament to the Beachwaver’s popularity is that it has amassed1.6 billion views on TikTokto date.
Not to mention,#miellerosemarymintoilhas racked up 94 million views to date.
Thetinted versions, which launched in September, became an instant hit.
Throughout the year, creators with different textures showcased how effective theaward-winning hair treatmentis against humidity.
The results are meant to last up to four shampoos.
With this product,#drunkelephantdbronzihas been viewed over 154 million times.
Those withwavy,curly, andcoily hairappreciate that this brush easily and painlesslydetangles tough knots.
It’s able to do so thanks to its unique design, featuring 105 duo flex anti-static bristles.
The brand’s latest complexion launch,SurrealSkin Awakening Concealer, has been met with much acclaim.
The Frontal Queen Baby Hair Control
The Frontal Queen’s hero product is undoubtedlyBaby Hair Control.
Theedge controlis made with curly and coily hair in mind and promises to deliver 48 hours of hold.
One/Size On ‘Til Dawn Mattifying Waterproof Setting Spray
Beyonceuses this setting spray.
Need we say more?
Many creators have praised the loose powder for its instant blurring effect and weightless feel.
The Puff Puff Pass Set & Bake Powder is available in nine shadesranging from chocolate to translucent.
However, the latter has proven to be the most talked-about amongst TikTokers due to its universality.
Since releasing in October, #elflipoil has garnered nearly 79 million views.
Why so much hype?
Might we add that it’s also aByrdie Beauty Award winner?
