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How we wear perfume is changing too, with solid scents and hair and body mists taking the lead.
Eager to learn more?
Courtesy of brands
We got the scoop on all of spring 2025’s biggest fragrance trends from three perfume experts.
Read on for what they shared.
“Solid perfumes have become the perfect accessory for this trend.
A few other fruits on the rise?
Tomato and rhubarb reinterpret green notes, adding juiciness.
“Banana is reinventing the exotic category and riding the creaminess trend,” Guggenbuhl says.
“Will banana become the new vanilla?
It’s a sweet treat.
Functional Fragrances
Wellness has entered the perfume space with functional fragrances that have health perks.
Vanilla and Milky Notes
We’re not talking about your grandmothers synthetic vanilla here.
These fragrances provide a sense of warmth and familiarity, ideal for those seeking enveloping and relaxing scents.”
Opposites Attract
Unconventional scents feature a juxtaposition of notes.
Post-Pistachio Nuts
People went nuts for pistachio; it had such a stronghold on the perfume world.
But it’s not the only nut note to crack.
“Milky aspects are incorporating nutty and seed-like notes to echo the plant-based milk trend,” Guggenbuhl says.
“Hazelnuts, pecans, peanuts, macadamia, and sesame are the new pistachios.
These help creategourmandand nourishing fragrances that are less sugary while still being delightful.”
Skin Scent Trend
Think your skin but better for this category.
More brands are being created now than ever and seeing super-fast success.
“Voluminous hair, radiant makeup, and bold fragrances reflect this trend.
Perfumes that emphasize sensuality and self-confidence will be particularly sought after.
For this trend, tuberose is definitively the flower to re-explore.”
Zagwolsky calls these “story time scents, aka scents with stories.”
She adds: “Nostalgic fragrances have been trending, evoking memories, or creating new ones.”
“Long-lasting fragrances with strong sillage remain highly sought after,” Guggenbuhl says.
“In response, many brands are introducing concentrated versions of their most iconic scents.
