Plus, seven other things we learned from the celebrity makeup artist.

As an artist, has a knack for making you feel special and cared for.

“I love sculpting eyes,” Sir John tells Byrdie about how the launch came to be.

Sir John

Courtesy of Sir John

“So these are complexion-focused eye groups or eye elements,” Sir John continues.

“One thing no one thinks about is how to make the eye space a little bit more inclusive.

If I have hooded eyes, how can I make the eyes look a bit more reflective?

Sir John and Lori Harvey

@sirjohn/Instagram

[Those things] are kind of nuanced by our complexions.”

In honor of the new launch, we caught up with him to chat about all things eyes.

Ahead are eight amazing makeup tips we learned from Sir John.

Beyoncé

@sirjohn/Instagram

It’s just insane.

They’re almost like a magic marker.

But they do dry fast because they are water resistant.

Sir John and a model

@sirjohn/Instagram

“And then whatever, maybe a shimmery shadow in the middle, but it creates this dimensional eye.

It’s almost like a spotlight.

It changes the game when you do your eyes.”

Jasmine Tookes with makeup by Sir John

@sirjohn/Instagram

Use Concealer to Snatch

“Do your eyes first.

What that does is basically, you give yourself a beautiful cleanup after you’re done.

I love putting concealer onconcealer is like the reveal, you know?”

Gabrielle Union

@sirjohn/Instagram

Moisturize, Moisturize, Moisturize

“Always rehydrate.

Especially the eye area.

I mean, listen, there are so many beautiful creamy concealers.

Models applying lipstick

CTZN Cosmetics

So I work withPsycom, and I believe heavily, heavily, heavily in the mental wellness space.

And so dopamine glam has everything to do with fashion’s reaction.

“I’ll give you a little history.

It was fashion’s reaction for the time.

And then think about the ’90s, maybe like eight years later, [we had] grunge.

We’re gonna do a lot!

It’s ‘how do I feel post-pandemic?

‘, seeing everything that we see in the news and the politics of it all.

How do I make myself feel something?

Feel better, feel whole, feel connected to myself?

I’ve never seen such artistry in my life.

They’re teaching me!

I save everything for references in folders when we do shoots.

Are you getting dressed for a man?

No, this is everyone’s getting ready for themselves.

They’re getting ready to show up for themselves.

Ignore the Red Carpet

“[I’m getting inspiration] from the people.

“So inspiration doesn’t come from red carpet or runways or celebrities.

Or can you tell us what celebrity you’re free to see here?

Or what red carpet or runway show?

It’s not about that!

This is one of the first times where the fashion and beauty [industries are] not leading technically.

An Eye Look That Works For Everyone

“Two things that will never go out of style…

Since the dawn of time, it has predated the Bible, the Quran.

Since Mesopotamia, women have always been smoking their eyes out.

And so what that does is it creates a beautiful feline silhouette to the eyes.

“A smoky eye doesn’t necessarily have to be big and blown out.

All it is is taking one continuous liner and slightly smudge.

Something else that really is popular is the feline flick.

These kinds of elements are just going to be forever reoccurring.”

Take off your concealer in your T zone, and reapply it.

You have a brand new face on!

And then, check that you buff in a powder.

They’re for everyone, and I’m an eye guy, so I love a nude lip.

I love L’Oreal Paris Lash Paradise Mascara.

I always have loved that.

It just goes on beautifully.

Love that SPF, that new one with the glow?

And for a bonus round, I want to say Mario’s foundation.”