For the decorated athlete, she views changing up her hair as a powerful medium for self-expression.
That’s precisely why her latest venture, hair care brandAfimi, is a natural next step.
“I would come to the store and give the clients advice on how to treat their hair.
Courtesy of Afimi / Byrdie
I was also always creating stuff for my hair at home.
I dreamed of creating simple, effective products that are authentic to me.
I want to help people manage their hair and show up however they want to.”
Courtesy of Shelly-Ann Fraser-Pryce / Byrdie
Her Earliest Hair Memory
“I have4C hairand didn’t know how to take care of it.
And to be honest, I didn’t like my hair.
I wanted it to be straight or curly like my friends at school.
Courtesy of Shelly-Ann Fraser-Pryce / Byrdie
So, Irelaxed my hairwhen I was in elementary school.
My mom decided to cut my hair off, so I could start over.
During that time, my grandmother started usingcastor oilon my hair to grow it back.”
I view hair as a personal expression of who I am and I wanted to stand out.
I remember showing up to my first college class with pink braids.
While it strips the grease and oil, it also moisturizes your hair.
Then, I use the Nurture Maintenance Conditioner.
The minute you start to use it, it starts to absorb.
Your hair will be noticeably softer and detangle easier.
After I rinse out the Nurture Deep Repairing Conditioner, I apply the Hydrate Restorative Leave-In Conditioner."
I’ll apply it, detangle my hair and put a steam cap on for about 15 minutes."
That ingredient helps soften the hair and soothe the scalp.
If you’re always manipulating your hair and it feels tight, lavender can help."
Whenever I wearcurly hair, I don’t use mousse.
I use my leave-in conditioner, a bit of the mist, and a little oil."
The funny thing is that wasn’t the look I intended to wear.
At that point, I couldn’t do anything about it because I had to get on the track.
But one thing about me is that I will show up with confidence no matter what.
And when I saw the pictures afterward, I loved how it looked.
