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Meet Soft Pinch Matte Bouncy Blush.

Rare Beauty

It doesn’t matter who said I love you first…Selena Gomezis makingeverybodyblush.

Selena Gomez wearing Rare Beauty Bouncy Matte Blush

Rare Beauty

In cream, dewy, matte liquid, luminous powder, and now soft matte powder varieties.

Originally announced back in February at aGalentine’s Day event, it’s a product worth the wait.

Ahead, discover everything there is to know about the new launchincluding Gomez’s favorite utility tips.

Selena Gomez on set

Rare Beauty

We had luminous powders, and we needed matte.

Either way, it’ll feel weightless.

This gives you the dreamiest flush of color, and the putty texture is so fun to play with!

Rare Beauty Matte Bouncy Blushes

Rare Beauty

The Formula

Incredibly easy to apply (it’s possible for you to even layer it!

It’s also cruelty-free, vegan, paraben-free, dermatologist-tested, and noncomedogenic.

“It’s really, really fun,” she says.

Model holding Rare Beauty Bouncy Matte Blush

Rare Beauty

you’re free to shop Soft Pinch Matte Bouncy Blush for $27 atsephora.comandrarebeauty.combeginning Thursday, March 27.