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Even for a beauty editor, it can be hard to navigate so many specific options.

Enter Ouai’sDaily Care Shampoo and Conditioners.

A variety of Ouai hair care products on a shelf

Ouai

The concept is easy enough to understand, and the products are certainly easy to use.

But here’s the million-dollar question: Does it work?

I intended to find out.

Ouai Shampoo and Conditioner

@hollyrhue/ Instagram

Ahead, my thorough review of Ouai’s Daily Care Shampoo and Conditioner for Medium Hair.

“The daily care space has gotten very noisy and hard to navigate.

There are so many options, and they are all problem- or solution-based,” says Ouai founderJen Atkin.

The author, her hair held to the camera by a hairstylist’s hand

@hollyrhue/ Instagram

How to Choose a Formula

To Ouai’s credit, choosing a formula is easy.

Remember, your individual strands can be fine-textured while the overall volume is thick in density.

I see my best hair days when I layer aprotein treatmentlike keratinwith aleave-in conditioneror hair oil after washing.

But if you’re looking to treat yourself, then this is a worthy splurge.

The brand’sSmoothing ShampooandConditionerare designed to nourish and smooth medium- to coarse-textured hair.

The biggest difference between the two?

Final Verdict

Is there a dramatic before and after?

No (just as there wouldn’t be if I were reviewing a new cleanser or body wash).

That makes Daily Care for Medium Hair an effective (and hydrating) cleansing ritualfor me.