The star of e.l.f’s new true crime parody documentary chats makeup essentials, gratitude, and beauty advice.
At e.l.f., they call it e.l.f.-pinching, or intergenerational cos-crime.
If youve ever been the victim of a stolen lipstick or concealer, you know exactly what they mean.
e.l.f. Cosmetics
Shes on a mission to figure out who swiped the e.l.f.
The campaign was based on real insights from the e.l.f.
The One Beauty Product Everyone Wants to Steal From Her
E.l.f.s Liquid Poreless Putty Primer.
@niecynash1/Instagram
Once you use it, people are like, You look so cute, what did you do different?
What makeup is that?
Im like, Before you get to the makeup, lets talk about the skincare.
It gives it that oomph.
Thats the thing I have to buy in triplicate before somebody steals it.
I would rather just be like, Here, girl, let me let you try.
I love that it minimizes pores, makeup goes on so good, the fact that its reasonably priced.
I just think when you lead with a spirit of gratitude, its hard to be full of yourself.
I look over and smile because Im so happy that my better half is right there.
I catch up on the news, all while drinking water.
Then, I hit the bathroom for the beauty routine of the day.
I wake up, I pray, I drink water, and mind my business.
has a new one called [Glow Reviver Lip Oil].
I love it so much, I wear it all the time.
I love that lip gloss; I cant live without it.
Ive used it forever.
Now that I’m in the e.l.f.
family, I use the Halo Glow Liquid Highlight Beauty Wand in Rose Quartz.
It always gives you that nice little pop.
The One Wellness Practice She Does Every Day
Pray.
You gotta start from the inside out.
You gotta pray and see to it you moisturize and use your SPF!
The One Thing That Always Makes Her Happy
Being in love.
Its going to make a bad day better and a good day great.
The One Thing That Grounds Her
Talking to my kids.
Sometimes, as adults we have this hardened or jaded perspective.
Talking to my kids always invites me to think differently.
Im growing my production company now, so Im excited to put out content.
[Thats from] my grandmother, of course.
The One Thing She Does Before Bed
Laugh.
First of all, Im funny!
I can make myself laugh.
I like making my better half laugh.
One Reason She Loves Working With e.l.f.
Its a brand that crosses a broad spectrum in terms of inclusivity.
Color-wise, there may be brands that dont even have my color.
Its that part, the inclusivity.
Its also the price pointyoure getting a quality product for a decent price, which I really like.
What She Loved Most About Filming the Parody
The script was adorable.
It was so funny.
I loved the easter eggs of one of my daughters being in the commercial.
We shot it separately, but I loved that she got to be a part of it.
The One Thing She Never Travels Without
A lip gloss!
Its always going to be my go-to."
