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It’s the first Black-owned fragrance brand at Credo Beauty.
But, this is beginning to change.
Moodeaux
This positioning instantly sets it apart from its traditional counterparts.
But to fully understand Moodeaux’s ethos, you have to understand Arps' state of mind in 2018.
At the time, she was coming to terms with being laid off from her editorial position.
Moodeaux
Then, it dawned on me to start a fragrance line."
She also enrolled in theSchool For Aromatic Studiesto deepen her fragrance knowledge.
To address scent longevity, Moodeaux has taken an innovative fragrance-meets-skincare approach.
Moodeaux also adheres toInternational Fragrance Association(IFRA) standards, which promote the safest fragrance practices.
All of these intentional steps culminated in the brand’s debut skin scent, Worthy.
Arps describes it as a citrus, floral, and woodsy blend.
Moodeaux
“In 2018, I didn’t feel worthy.
Trying to find another job and prove yourself to people is a very dehumanizing experience.
It can feel like you aren’t worth it.
Worthy is available in two size options: a2-ml.
size for $10and a Grab-Then-Go kit with a 10-ml.
travel-size pen and spritz atomizer for $65.
Worthy is currently sans secondary packaging, and instead Moodeaux’s travel-size pen is housed in a reusable pouch.
“Sustainability is something that’s always been the top of my mind,” Arps notes.
I wanted to create something they can reuse and take with them.”
She invested about $15,000 of her own money into the business.
In tandem with Moodeaux, Arps is launchingBlack in Fragrance.
The collective body exists to support Black people in the fragrance industry.
Nielsen.Black impact: consumer categories where African Americans move markets.
Updated February 15, 2018.
2017;217(4):418.e1-418.e6.
2020;17(18):6811. doi:10.3390/ijerph17186811
