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This 2016 favorite has gotten a makeover.
Close your eyes and transport your mind back to the mid-2010s.
I wrote those quotes as a young, ambitious 23-year-old.
Influencers posted my quotesand the Kardashians and Britney Spears.
Wolf’s far-reaching influence and thoughtful usage of pink quickly permeated across industries.
Design by Kaitlyn Collins / Pantone /@glossier/ Getty Images / Byrdie
In 2014, Sophia Amoruso launched her bookGirlboss, which was instantly recognizable by its light pink cover.
Its a non-color that doesnt commit, whose semi-ugliness is proof of its sophistication.
During this era, there was a rise in the Girlboss aesthetic, which stemmed from the aforementioned book.
Design by Kaitlyn Collins / Getty Images / Byrdie
Of course, the growth of social media played a significant role in the millennial pink trend.
The Return of Millennial Pink
Perhaps youre wondering what prompted the return of millennial pink in 2025.
Rumblings of the millennial pink comeback began as early as July 2023, after Alaiasspring 2024show.
Design by Kaitlyn Collins / Getty Images / Byrdie
The following summer, Khaite incorporated the hue into itsResort 2025line.
On the other side of the sartorial spectrum, going bold with the hue is also fully back.
This can entail any number of outfit possibilities, from street styleready statements to everyday takes.
Design by Kaitlyn Collins /@tchalamet/@arianagrande/ Instagram / Byrdie
The design has a balletic energy to it, which feels right at home amid our current trend cycle.
For the Minimalist: Madewell Relaxed Mockneck Sweatshirt
Madewell
Pared-back dressers, this one is for you.
We have a sneaking suspicion youd reach for this cozy Madewell sweatshirt at least once a week.
The muted shade allows the brands signature intrecciato weave to shine, showing off your It bag moment.
Until then, bundle up in this sweet Acne Studios scarf.
Pair it with comfortable kitten heels, and off you go.
Reformation
Theyll work well with a slouchy suit or pencil skirt.
Bare a little skin in the softest, sweetest way with House of Aamas silk halter style.
Ada
& Other Stories
Miu Miu
Madewell
Andrea Iyamah
Bottega Veneta
Acne Studios
Rory William Docherty
Endless Rose
Jimmy Choo
House of Aama
