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Instant Age Rewind Concealer, Great Lash Mascara, and more standouts.

Fast forward to 1971, and mascara became a permanent fixture on everyone’s vanity.

Maybelline foundation, lipstick, mascara, and lip gloss, flat lay

@maybelline

In the 1950s, the first makeup commercials people watched on TV were Maybellines."

The brand’s mission?

An affordable price point is right!

Maybelline New York Great Lash BIG Washable Mascara

Maybelline

For best results, apply the mascara from root to tip, ensuring each eyelash gets coated.

It’s great for long-wear; we recommend tossing it in your purse for touch-ups throughout the day.

Apply a thin layer to the skin for light coverage that looks dewy and natural.

sky high primer

Maybelline

Apply with a makeup sponge or foundation brush; this product is suitable for everyday wear.

Maybelline Sunkisser Multi-Use Liquid Blush

Our editors love thisliquid blusha newer launch from the brand.

The formula melts into the skin for asunkissed glowthat lasts for up to 12 hours.

Maybelline Super Stay on white background

Hyaluronic acid keeps lips hydrated; there are 20 gorgeous shades to choose from.

If you like a juicy lip, try theplumping version.

Apply the lipstick to the center of your upper lips, and follow the natural contour.

Maybelline New York Instant Age Rewind Eraser Dark Circles Treatment Concealer

Amazon

Use the wider side of the lip crayon to help define lips shape and fill in the corners.

The slim packaging and applicator allow for a precise lipstick look, while high-impact pigments give enviable vibrant color.

Maybelline Dream Fresh Skin Hydrating BB Cream

Amazon

Maybelline Fit Me Matte + Poreless Foundation with Clay

Amazon

Maybelline Sunkisser Blush on white background

Maybelline Lifter Gloss with Hyaluronic Acid

Maybelline

SuperStay Ink Crayon Lipstick

ULTA

Maybelline Color Sensational Ultimatte Slim Lipstick

Ulta