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We tried them on two hair types.

Ahead, everything we know about the new launch, plus team Byrdie’s honest review.

Matilda Djerf with a blowout

Djerf Avenue Beauty

Thus, the two styling products were born.

The brand sticks to its roots with the new collection, which digs deeper in the essentials category.

After all, who doesn’t need a signature shampoo, conditioner, and dependable hair mask?

Matilda Djerf with wavy hair

Djerf Avenue Beauty

Djerf says that her team has been working on the formulas for two years to get them exactly right.

“We wanted to ensure that every formula delivered the exact results we envisioned.

We also have been working a lot with the texture and feel for the products.

Djerf Avenue products on a sink

Djerf Avenue Beauty

Getting those textures just right took time and many refinements.”

TheBreezy Weightless Hair Maskkeeps all these ingredients but boosts moisture with the addition ofshea butter.

The brand recommends the Breezy line to those “seeking to enhance bounce and shine.”

Byrdie editor selfie

Bella Cacciatore

It’s formulated to restore moisture, smooth frizz, and revive dullness while leaving the hair soft.

Of course, it’s too hard for Djerf to pick a favorite.

“I mix and match depending on what my hair needs at the time.

Byrdie editor after using Djerf Avenue hair products

Star Donaldson

“However I love to use the Essential hair mask for extra moisture when I need it.

After this summer Ive been using the Essential series non stopmy hair drinks it up!”

Oh, another thing: All Djerf Avenue Beauty products are packaged with 100% post-consumer recycled materials.

“Then I reached for the Moisturizing Conditioner.

Although the conditioner is meant for well, conditioning, I decided to sub it in as a leave-in.

And it did just that, while making my hair smell heavenly.

The conditioner had more of a cream texture but a thickness that impressed me.