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She gives us all the details.
Ahead, she fills us in on the launch, and team Byrdie shares our honest reviews.
Djerf Beauty
Her team had been discussing the expansion since 2021, and Djerf Beauty’s formulation starting in 2022.
Her Breezy Mist product, in particular, took quite a few iterations to get right.
Djerf was adamant that the formulas were made without what she calls “filler” ingredients.
Djerf Beauty
“I really wanted all the ingredients to serve a purpose.
If it’s not, then we don’t want it in the formulation.”
The Products
Djerf’s hard work resulted in two essential products.
Djerf Beauty
“I always have a blowout, a sleek bun, or ponytail,” she explains.
“I’ve never found products that helped me achieve those two styles.
I’ve always had to mix two or three different products to get the effect that I wanted.”
Djerf Beauty
It can also be used on dry hair as a refresher spray if you need a little zhush.
“We really wanted the heat protection to be in the styling mist,” says Djerf.
She says that one of her favorite ways to use the spray is as a finishing product.
Star Donaldson
The gel is another multi-use product that sits somewhere between a traditional gel and a cream.
Despite the hold, Djerf insists that the gel is soft and silky, even after applying several layers.
First, it smells amazing!
Bella Cacciatore
So many curl products smell like desserts or an island vacation.
This gel has a light vanilla and slightly woody scent that compliments my daily fragrance wardrobe.
Plus, the scent really lasts all day, which is major for me.
Olivia Hancock
The best use-case for my hair texture is to use this as a curl-defining gel.
I apply it to wet hair, and it gives my curls great definition without being crunchy.
I love this gel so much I’ve been saving it for special occasions."
Holly Rhue
My favorite way to use this, though, is as a refresher on second-day hair.
Instead, my hair still feels incredibly soft after applying the gel.
I’m definitely a fan!"
Djerf Avenue beauty will be available to shop atdjerfavenue.comas well as the brand’s NYC pop-up on March 27.
