A proper array of face makeup options for women of color was practically nonexistent.
Being the change you want to see in any industry can be toughespecially in beauty.
Harlem-native Diarrha N’Diaye wasnt offered many options.
@diarrhaxo
So, five years later, she created her own line of products to change that.
It wasnt until I hit the real world where I realized that wasnt represented."
Then, N’Diaye realized she had to get up close to these brands to enact real change.
@diarrhaxo
She worked as a social media strategist at LOreal and on the product development team at Glossier.
N’Diaye adds, The formulations didnt have us in mind from the beginning.
I always felt like I was being squeezed into a space.
There wasnt much thought about how we influence culture or how we influence spend.
I am Black, yes.
But, I dont representevery singleexperience.
It was a tough space.
Named after her mother, the brand is set to cater to our skinfirst.
Her initial collection is set to provide a skin-enhancing tint, an illuminator, and a lip treatment.
Brands werent giving me the tint I wanted.
Each of the products are going to have a skincare first approach.
N’Diaye has tapped into her audience in ways many companies do notby championing transparentevery singlestep of the way.
In the age of social media, anybody can do anythingwhich is great.
Its amazing to demonstrate how this beautiful thing came to life.
There is a showing the work component to it.
There is a community work point to it.
Many brands for us dont talk about the process, but Im bringing the community along with me.
Its really about the women who have been on this journey along with me.
Beauty is a language."
