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Obviously, I had to try it.

Add to the fact that the product has gone viral on TikTok, and I needed to know more.

Lush Cosmetics Mascara

Lush

Ahead is everything you gotta know about Lush’s Naked Mascaraplus, my honest review.

The mascara, like the rest of the Naked line, was born fromLush’s sustainability program.

While some mascara packaging is technically recyclable, a huge amount of it ends up in landfills.

Lush Cosmetics Mascara

Lush

So, Lush opted to remove the packaging completely.

it’s possible for you to also make them self-preserving."

The development of the formula was also complicated.

Lush Naked Mascara

But Lush’s in-house makeup artist, Jen Hunter, has some tips.

Then, you’re ready to apply.

“I love to use a zig zag method when applying mascara,” says Hunter.

Bella wears the Lush Naked Mascara

Bella Cacciatore

Go in again with another coat in the same motion to help separate and add volume."

I also made sure it was thoroughly coated, as I knew I would want the most impact.

In fact, it almost gave metoomuch definition, as I like my mascara nearly verging on clumpy.