The Armani Beauty face tells us all his tips to feel the best inside and out.

Byrdie Boy

Byrdie Boy is our series to break outdated perceptions of men and beauty.

Actor Lukas Gage tells us about everything from his new Armani partnership to his grooming essentials.

Lukas Gage wearing a blue shirt with a text overlay that says “Byrdie Boy”

Lukas Gage has a knack for giving the ultimate scene-stealing performances.

Of course, there wasthatscene inThe White Lotusone of the most widely discussed in modern T.V.

Off screen, he’s just as captivating.

Lukas Gage in a blue shirt

Armani Beauty

Armani Beauty

Tell us about your partnership with Armani Beauty.

What is so exciting about being the face of Acqua di Gio?

“It’s such a classic, old-school company with a new generation of young talented artists.

Lukas Gage in a suit

That’s how I found my way into this [partnership].

We genuinely are all very, very tight.”

Thats so nice and very evident in watching everyone interact.

Lukas Gage in black and white

Armani Beauty

What’s your daily grooming routine like?

“The hair is key.

I’m always switching it up and putting a bunch of [product in it].

Lukas Gage holding a fragrance

Armani Beauty

I’m heavy on the product.

I need a lot of product to make my hair not look like a toupee.

I love K18 and, of course, the Colorwow Money Mask is sick.

I also use a purple shampoo.

[Without the purple] shampoo, [my hair] gets brassy.

“I’m a total skincare slut.

I have this thing from Biologique [Recherche], that Placenta Cream.

I also love a mask.

I like a Biologique Recherce sheet mask and the La Mer mask is insane.”

You’re married to celebrity hairstylist Chris Appleton.

Has he changed your approach to haircare at all?

“I think it’s just nice to have a groomer on 24/7 standby!

So now I’m into more the trends.

Like I love, on girls, thePam Anderson ’90s look, its the hottest thing in the world.

And for guys, I want to emulate Hugh Grant, but flowy.”

Do you have any hair care tips of your own?

“I don’t think it’s great towash your hair every day.

I mean, I take a shower every day, I’m clean!

I shower twice a day, but I don’t wash my hair.

That’s my beauty tipthat, and a face mask.

Get the sheet masks!”

People tend to gloss over wedding beauty for men.

How did you prepare for your big day?

“With a spray tan.

Always a little bit of Armani bronzer.

I don’t like to have a heavy beat, but I do love a bronzer and tinted moisturizer.

I definitely [spritzed] my Acqua Di GioI had to smell sexy.

“That’s another little tip.

I put the cologne in my hair.

It stays fresh and stays on for a long time.

Hair traps the smell really well.

you could smell it when youre giving a hug for sure.”

Obviously you love fragrance, what scents or notes do you find yourself gravitating towards?

“I love earthy notes, also beach-y, light notes.

“It’s important to know what medium you’re shooting.

At first, I was pushing away from it, and I wanted it to look natural.

But, [the end result] looks different than a photo shoot or a red carpet.

You want to always adjust accordingly.

On set is [also] where I learned to use those face and eye masks.”

What is the weirdest beauty treatment or product youve used?

“I mean, placenta cream is pretty weird.

It truly has the most insane smell to it.

That’s a pretty strange technique or ingredient, but it works!

There’s something about it that really is sick.”

What’s your earliest beauty memory?

“Putting my mother’s red ruby lipstick on when I was a child?

I honestly didn’t really get into skincare or hair care until I was older.

I remember in high school [Acqua di Gio] was the cool [fragrance] to get.”

You’re always on the go.

What are some travel essentials?

“Biologique, the little face mask and theCryo-Sticks($126), those are essential.

I love an under-eye [mask].

I’ve become obsessed with sunscreen after I noticed some sun damage.

Now, I’m pretty religious with my sunscreen.

Other than that, I keep it pretty light.

With your busy schedule, how do you stay grounded and take care of your mental health?

“Honestly, the five- to 10-minute little meditation app thing that I do.

I do Peloton too, I like this girl named Aditi, I follow her.

She’s so good.

I DMed her like, ‘You changed my morning, my gratitude!’

It’s really important to always have gratitude.

I think, otherwuse, [you could get] lost and forget how lucky we really are.

I love a therapy session.

I’m a big, big therapy boy.

I did therapy at like two in the morning last night.

You have to do it no matter the timezoneit’s important.

And water, drink waterat least 10 cups a day.”

What’s you’re beauty philosophy?

What does beauty mean to you?

“It’s just as important on the inside as it is on the outside.

it’s possible for you to radiate confidence in sweatpants and a T-shirt.

you might radiate confidence in sunscreen and no makeup.

You just have to start from the inside.