Part of what makes Del Rey such an intriguing figure is her sense of duality.

This duality is especially apparent in her style.

SKIMS' Valentine’s Day campaign, which just dropped today, January 18.

Lana Del Rey for Skim’s Valentine’s Day campaign

Skims/Nadia Lee Cohen

In another still, she’s wearing a black dress, black lace veil, and tall black boots.

The callback to herUltraviolencedays is complete with a bloody arrow through her heart.

Oh, and there’s fluffy white kittens.

Lana Del Rey for Skim’s Valentine’s Day campaign

Skims/Nadia Lee Cohen

She also wears cutesy heart-printed PJs, pink lace, and a red hot bodysuit.

Why the hell not?

Seems like a bit much for the office, but sure.

Lana Del Rey in the Skims' Valentines Day campaign

Skims

Lana Del Rey in the Skims' Valentines Day Campaign

Skims

Lana Del Rey in the Skim’s Valentine’s Day campaign

Skims/Nadia Lee Cohen