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With the launch, Ganjoo sought to address the common pain points associated with lip oils and stains.

With this in mind, the brand developed its lightweight lip oils according to strictcolor-theory standards.

Byrdie intern Essence Wiley wearing Kulfi Beauty Lip Oil

Essence Wiley

Ahead, learn more about the brand’s latest lip launch.

Plus, the formula delivers ample hydration, keeping your lips comfortable while you wear it.

“The formula is 35% water, which makes it very lightweight,” Ganjoo adds.

Four Kulfi Beauty Lip Oils against white sheet backdrop

Essence Wiley

“Coconut oil has antimicrobial properties and helps seal in moisture.

Vitamin E is a powerful antioxidant that helps repair and protect the skin.

Together, they create a formula that moisturizes intensely without feeling heavy or sticky.”

Kulfi Beauty lip oil applicator wand

Essence Wiley

How To Use It

The oil’s wand makes it easy to apply the formula precisely.

The staining power in these lip oils is no joke.

The oils go on like water.

Before and after photo of Essence Wiley wearing Kulfi Beauty Lip Oil

Essence Wiley

There’s lots of slip, and it doesn’t feel like you have any product on your lips.

The wand makes applying it super easy without getting pigment everywhere.

With each shade, my lips were left with a soft flush of color.

Lucky Lotus, in particular, enhances my natural lip color beautifully.

I also appreciate that the stain holds true to its long-lasting claim.

Just proceed with caution; the more product you apply, the more pigmented the product becomes.