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Meet Soft Smudge Lip & Cheek.

@kjh.brand/Instagram

What do Hailey Bieber, Dua Lipa, and Ashley Graham have in common?

Katie Jane Hughes holding her KJH Soft Smudge Lip & Cheek Stick

@kjh.brand/Instagram

Actually, probably a lot.

The latest in her lineup?

Ahead, Hughes fills us in on the new launch, plus my honest review.

KJH Soft Smudge Lip & Cheek sticks

KJH Brand

Ultimately that’s always been my goal: to teach people how to use their makeup."

She also wanted to see to it the product was as versatile as possible.

Soft Smudge has a waterless, cream-to-powder formula that delivers a matte yet sheer flush.

models wearing KJH Lip & Cheek Smudge

KJH brand

The formula has that blurred, airbrushed matte look, instead of a traditional super-dry matte.

“If you want a delicate wash of color use theNo 1 brushto pick up the pigment.”

I also paired it with a brown liner on my lips for a pretty popsicle effect.

KJH Soft Smudge Lip & Cheek swatches

KJH Brand

Byrdie editor wearing KJH Soft Smudge Lip & Cheek

Bella Cacciatore