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Josie Maran / Byrdie
Today, argan oil is a staple in the beauty lexicon.
It’s what Maran herself calls “luxury with a conscience.”
Josie Maran / Byrdie
“When my company turned 13, I did a ton of soul searching,” she says.
And thus, the decision to repackage was madewith a few bonuses.
(The packaging is made fromrecycledmaterials, isrecyclablewhen you’re finished, and the components are nowrefillable.)
For the Pure Argan Oil, the refill comes in a delightful tin.
For the scrub and body butter, you get a squeeze-y pouch with chic, summery Polaroid shots.
As for Maran, her eponymous argan oil is a non-negotiable part of her daily routine.
I’ve already gone through two full jars since November and will soon be cracking open a third.
The relaunch comes in four delectable scents, including vanilla, fig, tangerine, and an unscented option.
