In fall’s hottest color.

@jlo/instagram

We all knowJennifer Lopez’ssignature is a glossynude lip.

Shes worn the soft color nearly every time we’ve see her for over a decade.

Jennifer Lopez in a red strapless dress a tan lips

@jlo/instagram

On October 13, that’s exactly what happened.

The outfit was full Schiaparelli, from head-to-toe.

Lo’s eyes were covered in their avant-garde gold sunglasses that forced her to look out of eye-shaped cutouts.

Jennifer lopez in Schiaparelli sunglasses and dress with bold red lips

@jlo/instagram

The waist of the gown was cinched with a gold pin reminiscent of her glasses and earrings.

Red is trending for a few reasons.

There wasRihannas iconic Superbowl performancewhere she wore a red jumpsuit to reveal her pregnancy with baby number two.

Jennifer lopez in a tan Schiaparelli strapless dress and bold red lips

@jlo/instagram

Of course, there was TikTok’s Tomato Girl Summer, which quickly gave way toStrawberry Girl makeup.

You cannot deny the power of ared lipthroughout time because red means business.