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It also makes a great stocking stuffer.

A person before, during, and after applying Milk Makeup Tints

Byrdie / Alyssa Kaplan

But sometimes, theres a fine line between innovation and gimmick.

Can you blame me?

The product looks like straight-up Jell-O in stick form.

Sephora Milk Makeup Cooling Water Jelly Tint Lip + Cheek Blush Stain

PHOTO: Sephora

It has a bouncy, gelatinous texturealmost like a gummy bear.

I couldnt imagine that something so cute and playful could actuallyperform, but I was pleasantly surprised.

These adorable tints are so good that Im including them instocking stuffersfor my loved ones this holiday season.

A person applying the Milk Makeup Jelly Tint

Byrdie / Alyssa Kaplan

Read: They make for an easybeauty gift.

My secret to achieving an even stain is exfoliating with alip scrubbefore applying the tint.

One layer offers a semi-sheer payoff, while more layers create a pretty intense stain.

A person before and after applying the Milk Makeup Tints

Byrdie / Alyssa Kaplan

Ive tried several different utility methods, finally nailing the perfect one.

Does it live up to the hype?

The short answer is yesI absolutely believe this viral product deserves its virality.

Milk Makeup Jelly Tints

Byrdie / Alyssa Kaplan

Its innovative, performs beautifully, and its undeniably adorable.

My one qualm with these tints is that the six shades in the lineup arent very different.

All of them are in the pink or coral family.