TikTok has ushered in a new era of bite-sized beauty tutorials.
One of the best examples of this is the #softgirlchallenge.
(That’s the “Soft Girl” look.)
@kateogata | Design by Zackary Angeline.
At first glance, the #softgirlchallenge is just some nice couch candy for beauty lovers.
Your beauty look is just thata look.
I love the Rolling Stones, but I also cry at rom-coms.
@supergoop
With that reminder in your back pocket, it’s time to play with this look.
Prep Your Skin
@supergoop
Start by prepping your skin however you normally would.
If you have oily skin, you might reach for amattifying primer.
@iliabeauty
If you’re dry, you’ll probably want to slather on a rich moisturizer.
If you like full-coverage, go full-coverage.
If you like to show your natural skin texture, go with a sheer formula or skip foundation altogether.
@imaanhammam
I sweep any leftover product onto my lids.
There are truly no rules here.
The texture has a nice slip to it, which makes it a breeze to blend.
@glossier
Look for a mascara with an hourglass-shaped wand to grip, lift, and coat your lashes.
For me, it’s Dior Lip Glow Color Reviver Balm in 001 Pink.
Add Some Hair Accessories
@mykitsch
To finish things off, add some fun hair accessories.
@armanibeauty
There are hundreds of ways to try the #softgirlmakeup trend, and no approach is wrong or right.
Congrats, you’re officially a #softgirl, whatever that might mean for you.
@toofaced
@welovecoco
@mykitsch
@kajabeauty