Her newly launched makeup brand, WYN Beauty, is the culmination of her years-long love affair with cosmetics.
Williams' passion for makeup started early on in her athletic career.
WYN Beautyis the easy-breezy beauty brand she wished she had in those moments.
Olivia Hancock / WYN Beauty / Byrdie
Each one features long-wearing, comfortable formulas that are smudge-, sweat-, and feather-resistant.
Everything is under $30because affordability and accessibility are a must for Williams.
Read on for my full review of WYN Beauty.
Byrdie
All the products are vegan, cruelty-free, and dermatologically tested.
Plus, the brand’s formulas are smudge-, sweat-, and feather-resistant.
Fun Fact:WYN Beauty’s chartreuse packaging is inspired by tennis balls.
Byrdie
WYN Beauty’s version delivers the benefits of complexion coverage and sun protection in one product.
I’m a skin tint girl, so I was eager to try this one.
I was sent shade 255, which is a perfect match for me at this time of year.
Byrdie
It’s a super-blendable gel cream that feels incredibly smooth, lightweight, and refreshing.
The skin tint is buildable, but one layer was all I needed to feel sufficiently covered.
Even though this a sunscreen-infused product, there’s not the slightest bit of white cast.
Byrdie
Instead, you’re simply left with a beautiful, radiant finish.
It’s an equally weightless, medium-coverage, and buildable formula developed with the Truly Unstoppable HydraComplex.
I typically apply concealer under my eyes and around my mouth to conceal unevenness.
Upon swiping this buttery-soft concealer onto those areas and blending, it effortlessly concealed any trace of darkness.
The finish is a soft matte, but it doesn’t feel drying at all.
As the day progresses, you won’t notice any creasing or patchiness, which I always appreciate.
So, of course, she had to create a multipurpose tint for WYN Beauty.
The formula contains the Truly Unstoppable HydraComplex,plant-based squalane, and a coconut-derived texturizing agent.
The smudge-resistant formula lasts up to eight hours, remaining vibrant the whole time.
Word of Mouth Max Comfort Matte Lipstick
Matte lipsticks are notorious for being dry and crumbly.
WYN Beauty’s Word of Mouth Max Comfort Matte Lipstick beats the stereotypes.
There are 10 shades to choose from.
I got to try Tell, a deep berry hue.
I love that this formula has a subtle sheen and feels so smooth and comfortable on the lips.
She wanted a formula that perfectly coated every lash and gave each one an incredibly lengthened appearance.
Byrdie
So I was curious to see how this formula worked for me.
When I first ran the mascara through my lashes, I noticed how rich the black pigment was.
The intense and dark formula instantly made my lashes look more noticeable.
Byrdie
Since this is atubing mascara, it doesn’t flake or smudge.
And more importantly, it’s easy to remove.
All I have to do is massage my lashes with warm water, and the mascara comes right off.
The Glideline Longwear Eye Pencil checks off both boxes.
It glided smoothly across my waterline, depositing an even layer of black pigment.
I didn’t have to tug or keep layering the pencil to achieve my desired intensified eye look.
Byrdie
It also comes with a built-in sharpeneranother plus.
After testing it out, I can confidently say I am too.
As its name suggests, the inky black liner glided on effortlessly.
Byrdie
It also won’t irritate your eyes because it is ophthalmologically tested.
However, the Taking Shape Brow Shading Pencil is one I can get behind.
