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I put it to the test.
K18
I am adry shampootruther.
K18
While the product is a necessity, there always seems to be something missing from any formula I try.
Luckily,K18the brand behind theceleb-loved bond-building treatmentis on the case.
Ahead, K18’s Co-Founder and CEO Suveen Sahib gives us all the details on the new launch.
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Plus, my honest review.
Sahib calls AirWash a “reinvention of dry shampoo that goes beyond mere aesthetics.”
While the new technology is impressive, the unconventional format is also worthy of a shoutout.
Bella Cacciatore
Sahib says that the brand is committed to sustainability, and opted for a non-aerosol formula.
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The Formula
The formula’s standout is its odorBIND technology.
“Instead, it intelligently recognizes and binds to odor molecules, effectively eliminating them from hair and scalp.
“Ditching traditional starches, we avoided any unwanted build-up on the hair and scalp.”
The formula also features biotech-derived microalgae to balance the scalp and help control oil without drying.
“Embracing sustainability, we ventured beyond the conventional aerosol format,” adds Sahib.
This resulted in an effective delivery system for our product for optimal experience.”
However, once I figure it outthree-five sprays at an arms distance is plentyI was impressed.
Bella Cacciatore
AirWash feels more like a traditional wave spray or heat protectant than a typical dry shampoo.
Most importantly, the smell is much improved.
you’ve got the option to shop K18 AirWash Dry Shampoo onk18hair.com.
