Cecred
In This Article
“Why isBeyoncelaunching a hair care brand?”
That’s been the million-dollar question amongst critics since shedropped a teaser on Instagramin May 2023.
Learn more about Beyonce’s new hair care brand below.
Cécred
Cecred brings her days of concocting healthy hair potions full circle.
I have personally witnessed how these products have stopped breakage in its tracks.
Cecred is powered by a number of oils, butters,fermented rice water, and tech-forward ingredients.
Cécred
This complex is designed to deeply penetrate your hair’s cortex and replace depleted proteins.
Beyond crafting powerhouse products, the Cecred team is also focused on making an impact.
The brand is partnering with Beyonce’s foundation,BeyGOOD, to create the BeyGOOD x Cecred Fund.
Cécred
After chatting with the Cecred team about the products, it was time for my salon appointment to begin.
It started with a consultation and scalp analysis performed by Dr. Williams.
As she moved her camera across my scalp, I saw noticeable buildup and oil.
Cécred
My stylist began by first using the Clarifying Shampoo & Scalp Scrub.
The packaging features a nozzle applicator, which makes it easy to apply directly to your scalp.
Instead, the exfoliants effortlessly dissolve as they’re massaged onto your scalp.
From there, we used the Hydrating Shampoo to impart additional moisture into my hair.
It lathers nicely and provides tons of slip, making it much easier to detangle my knotted curls.
Once my hair was thoroughly cleansed, it was time to use the Fermented Rice & Rose Protein Ritual.
Then, she followed up with the Silk Rinse and let it sit for five minutes.
The oil felt equally weightless and added a beautiful sheen to my hair.
When my stylist finished, my hair looked like literal glass.
Needless to say, Cecred products do what they claim (and then some).
