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If you haven’t tried Shape Tape, you are missing out.

Tarte Conceal before and after use

Byrdie / Alyssa Kaplan

It quickly became a reliable staple in my makeup routine (along with other products from the brand).

Today, its one of the bestsellingconcealersand has been for several consecutive years.

It wastheconcealer of the late 2010s.

Tarte Shape Tape Full-Coverage Concealer

PHOTO: Ulta

Tarte Shape Tape Full Coverage Concealer

Starting with the obvious: the original Shape Tape Concealer.

Its the gold standard in full-coverage concealers.

This creaseless formula is offered in five pigmented, color-correcting shades and layers beautifully under concealer.

Ulta Tarte Shape Tape Radiant Concealer

PHOTO: Ulta

She consistently surveys the market and spends hours testing products to find tailored recommendations for Byrdie readers.

Alyssa is a long-time fan of Tarte’s Shape Tape Concealer and other products mentioned on this list.

Tarte Conceal before and after use

Byrdie / Alyssa Kaplan

Sephora Tarte Maracuja Creaseless Color Corrector

PHOTO: Sephora

Tarte Tartelette Tubing Mascara

Tarte Maracuja Juicy Lip Plump

Tarte Marajuca Juicy Lip Liner

Tarte Amazonian Clay 12-Hour Blush