Meet the Experts

What Is Boob Tape?

Imagine your favorite, most comfortable bra became nearly invisible: Its kind of like that.

Before a wide selection of dedicated boob tapes existed, many people turned to DIY solutions with household tapes.

Woman wearing neutral breast tape and gold hoop earrings

@welovenood/ Instagram

For example, Kim Kardashian wore gaffers tape in 2008 under a low-cut look.

This includesNue, a brand launched in 2020 by beauty/fashion-editor-turned-founder, Stephanie Montes.

Like the decision to wear a bra at all, boob tape is an optional and completely personalwardrobe choice.

A woman with curly hair wearing boob tape under a tank top

@the_brand_nue/ Instagram

Either way, keep scissors handy to cut the strips of tape.

Pull as much as necessary to hold the breast in the desired place.

In total, youll likely use two to four strips to establish a secure fit.

Woman with curly hair and sunglasses wearing Brand Nue boob tape

@the_brand_nue/ Instagram

Ultimately, the amount you use will depend on the size of your bust.

I like to start underneath and kind of pull upwards, Montes tells us.

Build from the bottom up for support, Montes explains.

A woman wearing boob tape while laying down

@the_brand_nue/ Instagram

Pull upwards for lift and inward for cleavage to get a balconette look.

In most cases, you’ll want to use the strips of tape to create two individual bra cups.

When using sweat-proof and waterproof boob tape products like Nue, this program can even work under swimsuits.

A woman wearing boob tape under a polka-dotted wrap dress

@the_brand_nue/ Instagram

And then when I removed, it peeled right off.

That being said, if youdostill experience some sensitivity, there are strategies you might take to help.

The Final Takeaway

Boob tape requires some practice to get right, at least at first.